How Alexy Goldstein Went from Respected Herbalist to Formulator and CEO of New U Life

As Alexy Goldstein was running his family business, he became curious about the products he was selling. This led him to go back to school and become a Certified Homeopath and Herbalist and ultimately, the formulator of one of New U Life’s best-selling products, SomaDerm^® gel. 

Through this process, he learned how to meet other’s needs, and do so by combining both his passion for business and health. 

“Products either didn’t meet the specific needs people had, or they didn’t provide top-level results. I think many people in the business world would have been able to identify that,” Alexy shared. “The advantage that I had was that I also had an herbalist’s knowledge that allowed me to actually do something about it. Being able to combine my two passions in launching nutrition brands was like a dream come true.” 

Read the full story on Kivo Daily here!