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Alexy Goldstein: Getting to Know the Man Behind New U Life

July 21, 2021


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Everyone ages. From celebrities to pro athletes to everyday people, all of us experience the effects of aging. But what if there was a way to combine natural supplements and unlock potential anti-aging benefits?

That’s what drove Alexy to launch New U Life in 2017. With a line of products designed to help maintain optimal health, Alexy feels he’s finally created a way to help as many people as possible benefit from his knowledge as an herbalist, homeopath, and iridologist.

“While we can’t quite turn back time yet, we do have the tools at our disposal now to make it feel like you have,” Alexy told Yahoo Life. “We’re not trying to keep our solution a secret, rather we aim to share what we’ve discovered, as everyone deserves to enjoy longer, healthier, happier lives.”

With the launch of SomaDerm® gel, NeuraVie®, Fortress®, and other New U Life products, Alexy’s helping restore a sense of vitality to his customers.

Synergizing Innovative New Solutions to Aging


When Alexy originally got his start in wellness entrepreneurship over 25 years ago, he noticed that many of the supplements on the market had one of two problems:

  1. The ingredients were often low-quality and used lots of “fillers”.

  2. They had such a low amount of the active ingredient that the effects would be negligible.

Obviously, using high-quality ingredients – and using enough of an ingredient –delivers the desired health benefits.

But what if there were a way to combine supplements where one ingredient made another more powerful and effective? Hypothetically, combining the right balance of supplements would create a synergistic effect where each active ingredient made the others more potent.

For example, natural ingredients including aloe vera and green tea are widely used to maintain healthy skin and provide other benefits. When combined with the antioxidant properties of Ginkgo Biloba, however, the results could be stunning.

By combining his background as an herbalist and homeopath, Alexy scoured lists of natural ingredients to find which combinations would produce the healthiest possible results. He focused on several different aspects of health, including:

  • Hormonal health

  • Brain health

  • Immune health

This ultimately led Alexy to create products to maintain normal, healthy function in the body. And with his background in entrepreneurship, he was able to do it in a way that delivered exceptional results while staying at an affordable price point. This would provide everyone the ability to live their healthiest possible lifestyle.

“When you’re trying to lift everyone, you will find natural and surprising ways of expanding your target audience,” Alexy said in a Forbes article. “With my company, we initially had a very narrow, niche target audience. But dedication to our craft helped us see that there was great potential with a broader customer base.”

Alexy firmly believes that no matter who you are currently doing business with, you should always try to lift everyone you meet. This opens the door to unforeseen opportunities. This deep commitment to serving his customers can be seen in the New U Life company mission: “We pioneer NEW products that unify body and mind and connect YOU to a transformation that enriches LIFE through opportunity.”

“Our mission statement is very particular to our business,” Alexy told Entrepreneur. “We have a vision of whole-body health through fusing nature and science. That draws on my background as a homeopath and herbalist. That means we don’t appeal to people who aren’t interested in that, either as employees or as customers. It narrows our field of view and lets us focus on the people who really care about the same things we do.”

Applying Small Solutions for Life-Changing Results

All of Alexy’s experience as an innovative entrepreneur has led him to build a company poised to support healthy function in the body.

“The truth is there is no single solution to feeling old,” Alexy told Yahoo Life, “as it’s usually a combination of factors. Usually though there is one aspect of overall health that tends to lag a little more than others as we age.”

“If left unchecked,” said Alexy, “this can start a domino effect working against your overall health. Small problems become bigger, and eventually you settle for a lower quality of life, thinking it’s just the new norm for you. By first identifying your need, and then supplementing appropriately, you can soften or outright stop that first domino from falling.”

But through Alexy’s work at New U Life, millions of people can now experience the incredible benefits of products with key ingredients that support a healthier, more balanced, lifestyle.

From harnessing the body’s natural growth hormone through a transdermal gel (SomaDerm) to combining nootropics to support the six pillars of cognition (NeuraVie) to supporting your body’s immune mechanisms and overall vitality (Fortress), New U Life provides innovative solutions to whole-body health.

To learn more about New U Life’s approach to aging science, click here.